If you’re a freelance writer, you’ll love this post where we suggest nine ways to find more clients, customers, and writing markets.
‘How can I find clients and markets as a writer?’ is a question the majority of freelance writers will ask. I’ve seen it asked on message boards, comments sections, and often via email hundreds of times.
It’s not just for emerging writers. Even seasoned or experienced writers could ask the same question when looking for new places to send their work.
So, what’s the answer?
Let’s look at it as a challenge and explore several options you have.
3 Reasons Brands & Writers Should Advertise
Advertising works for everyone with something to sell.
Large brands like Coca-Cola or Netflix advertise often – even though average consumers might already know who they are.
Why do we advertise, market, and promote?
- Advertising Gets Your Brand Seen – First, advertising gets people to see your brand name. Create awareness. I’m a writer, I’m here to write. How else will people know that you’re doing what you do?
- Advertising Gets Your Brand Noticed – It’s not enough to be seen. Be noticed. Getting noticed is called an advertising push. What moves a potential customer to contact you? Push them towards your brand name, not a competitor.
- Advertising Gets Your Brand Into Action – Once you’ve been seen and noticed, it’s time for action. Successful advertising gets people to act. That’s why initiatives ‘click here’ are called Calls To Action. What do you want from a customer reading your bio? That’s your call.
Here are nine ways for writers to find more clients, customers, & writing markets.
9 Ways For Writers To Find More Clients, Customers, & Writing Markets
Unless you’re in the insurance business, your clients won’t come falling out of the skies. Start every day of your career assuming that nobody knows who you are. It guarantees that your approach to promotion as a writer is always fresh, and never vain.
1. Advertise In Social Media Groups
If you’re a writer, there’s a relevant social media group out there where you can post an ad. Suggested ads are short, to the point, and give people a summary of your experience and where they can contact you for more details.
Relevant groups to your writing niche or genre are the best bet. If not, it’s just another ad most users will scroll past.
Oh, and always read the individual group’s rules.
2. Follow More Market Lists
Market lists exist for writers to get to know markets, and for these markets to advertise their article needs.
Search these on a regular basis. Writers are guaranteed to find paying markets who might be interested in buying their writing.
Often, you’ll have to submit completed work, but it’s also often worthwhile.
3. Search The Right Things
If Google isn’t returning the results you like, change the way you search them. Keywords are powerful things. Just by adding double-quotes (“) to a search term, you can look for results including it.
Create your own Market Search Keyword List, and search the right things for better results. Suggested good ones include:
• Write For Us
• Writing Jobs
• South African [your country]Writing Jobs
• Journalism Jobs
• Freelance Writing Jobs
4. Job Boards Are Out There…
Job boards connect corporate customers with potential clients, and the other way around. Popular international job boards includes Craigslist, but there are literally thousands of them.
Search local and international job boards for people seeking writers.
Post ads on the same platforms.
5. Connect With Writers
Advertising isn’t always this big, huge scope. Sometimes advertising can also happen between two people who connect through instant messenger or comments sections.
Browse social media groups and pages frequented by editors and writers. Here, you might find someone who could be in need of your editing or writing services.
It’s a more personal version of cold pitching, but it can often find long-term clients.
6. Referrals (For Jobs Well Done)
Writers should prefer their jobs well done, not rare.
If you want to get to this point, start by asking successful clients for referrals. If someone was happy with your work, ask them to tell the next person – and while this can take time and devotion, it will eventually pay off.
Make sure that people anywhere know where to contact you. The best (and least creepy) way to do this is to set up a website or blog of your own, with a contact form.
7. Posts Can Promote You
When potential clients type your name into the big Google machine, what do they see in return?
Writers should aim to have their own website show up. Relevant ads, blogs, and articles should also come up during this search.
Writing blog posts is a great way to increase your brand name in search results. When your byline is mentioned and people see it, your search results will naturally improve.
What does this mean for advertising?
Well, writers write. Posts can help to promote you!
8. Cold Pitch Potential Clients
Cold pitching is getting in touch with people who don’t know they are customers yet, and offering them something they might be able to use.
Submit articles to potential markets, submit pitches to magazines or blogs, and let corporate customers know I Write (And I Can Write This) with a friendly introductory email.
A cold pitch can often introduce a writer to a new client.
9. Websites (& Jobs Pages)
Many corporate, brand, or company websites have relevant JOBS pages where they post potential career openings. Search for these by using ‘Jobs’ as a keyword, but also by visiting every website you can think of and keeping your eyes open.
You’d be surprised at how many writing jobs are hiding out there, just waiting to be searched for.
Have you found the tips in this article useful? What else would you like to know about the art or business of writing?
If you want to improve your writing, buy The Complete Grammar Workbook.
By Alex J. Coyne. Alex is a writer, proofreader, and regular card player. His features about cards, bridge, and card playing have appeared in Great Bridge Links, Gifts for Card Players, Bridge Canada Magazine, and Caribbean Compass. Get in touch at alexcoyneofficial.com.
If you enjoyed this, read his other posts:
- 7 Bits Of Writing Advice From The Works Of Charles Dickens
- Sentences, Paragraphs, & Chapters Explained
- 6 Writing Tips From Norman Mailer
- 10 Things Writers Can Learn From Lewis Carroll
- What Every Writer Should Know About Pitching Publications, Magazines, Or Publishers
- 10 Resolutions For Freelance Business Writers
- The Most Important Milestones For Freelance Writers