How To Write Call To Action Phrases That Convert

How To Write Call To Action Phrases That Convert

Writers Write creates blogging resources and shares writing tips. In this post, we share how to write call to action phrases that convert.

What Is A Call To Action?

A call to action (CTA) is a marketing term, which includes words or phrases that are used in sales scripts, advertising messages, or web pages. We use CTAs to try to elicit an immediate response or encourage an immediate sale.

A call to action could include asking your followers to:

  1. Sign up for your newsletter.
  2. Download free resources.
  3. Watch a video or listen to a podcast.
  4. Like or share a post.
  5. Buy your products, including ebooks and coaching services.

In traditional sales copy, the CTA appears at the end of the advert or promotion.  This has become more flexible and you can include it at the beginning, middle, or end.

A call to action usually appears as a button, a pop-up, a link in a text, or an image of some kind.

How To Write Call To Action Phrases That Convert

Why CTAs Matter In Your Content Creation

We write content to connect with our customers. We do this by providing free information and entertainment. This allows us to create brand awareness. Because our brands are businesses, we ultimately need to sell something to survive. This is where your CTA comes in.

Top Tip: What do you want to achieve with your blog or your blog post? Write your call to action with this in mind.

As Julie Neidlinger  writes: ‘Without a call to action, you’re wasting your best efforts and goodwill on readers who probably would take action and who probably would buy but you’ve never pushed them to.’

Without a call to action, you will probably never know if a visitor could have become a customer.

How To Write Call To Action Phrases That Convert

The Fear Of Missing Out

The most powerful call to action is motivated by the fear of missing out (FOMO). Generally, you are not selling what people need, but what they want, and once they want it, they don’t want to miss out.

As this Guardian post explains: “It’s nothing new, of course, but what was formerly known as ‘keeping up with the Joneses’ has been magnified by new technology. Facebook, Twitter, Foursquare – they all broaden our scope for comparison.”

This often works because it can trigger strong emotions and reactions, like panic, greed, comparison, curiosity, and pride.

How To Write Call To Action Phrases That Convert

Words That Work

Use an active, positive verb:

  1. Discover
  2. Start
  3. Stop
  4. Build
  5. Grow
  6. Join
  7. Learn

Or play on a fear:

  1. Confused by X?
  2. Worried about Y?
  3. Tired of Z?

Your ideal CTA is anything that brings a sense of urgency to mind. It often includes the following words or phrases:

  1. Before
  2. Last Chance
  3. Deadline
  4. Limited Supply
  5. Hurry
  6. Only A Few Left
  7. Offer Ends Today
  8. Limited Time Only
  9. One-Time Offer
  10. Expires Today
  11. Urgent
  12. Closing Soon
  13. While Supplies Last
  14. Now
  15. Immediately

It should be personal. Never use ‘they’ or ‘their’. Use the words:

  1. Me/My or Us/Our
  2. You/Your

It also contains words that give reasons and create value, such as:

  1. Why
  2. Why not
  3. Want
  4. Need
  5. Free
  6. Save
  7. Try
  8. Find out how
  9. Get the best

10 Examples Of Effective CTAs:

  1. Hurry Up. Only Two Spots Left!
  2. Reply Now And Stand The Chance To Win Your Favourite Flavour.
  3. Share This And Receive A Free Copy Of Our Calendar.
  4. Book Now And Get a 40% Discount!
  5. Last Chance To Meet The Author!
  6. Join Our Email List For Free Daily Writing Prompts!
  7. Grow Your Base By Joining Our Course!
  8. Register Now!
  9. Why Not Try Our XYZ?
  10. Click Here! What Do You Have To Lose?

54 Words That Work For CTAs

Coschedule has created this useful Infographic with 54 words that work when you’re creating CTAs.

How To Write Call To Action Phrases That Convert

Top Tip: If you want to learn how to blog, join us for The Complete Blogging Course in Johannesburg or sign up for the online version.

 by Amanda Patterson

If you enjoyed this post read:

  1. How The Top 10 Themes In Film Can Make You A Better Blogger
  2. Why Social Media & Blogging Matter To Your Business
  3. 3 Simple Tips To Help You Create A Successful Blog
Posted on: 28th August 2017