Writers Write shares business writing tips and resources. In this post, our guest blogger defines a business profile and gives you steps to write an effective business profile.
In previous posts, we have shared a variety of step-by-step guides for various business correspondence, In this post, we look at writing a business profile.
What Is A Business Profile?
Before we delve into the steps of writing a business profile, let’s try to define what a business profile is? How is it different from a business plan?
A business profile gives a general idea of what a business is about and a glimpse into your organisation’s business plan.
A business profile includes values and objectives. It shows some of the major clients you’re working with, or have worked with in the past. It also gives an idea of where your business is headed. It shows your vision and mission.
Some describe a business profile as “a Curriculum Vitae for your company”. It shows your company’s skills and strengths.
How To Write An Effective Business Profile
Important to note when writing a business profile:
- Keep it short and engaging. People have busy schedules, and only read through if it captures their attention.
- Study other business profile especially the ones in your industry. Observe the style and tone.
- Use accurate, up-to-date details.
- Use clean and concise words. Don’t use language that requires a dictionary to understand.
- Watch your formatting. Keep it clean.
Depending on your industry and the objectives of the company, most businesses follow these steps.
8 Steps For Writing A Business Profile
Step 1: Put your basic information first. (About Us)
- What is the business about? Are you a clothing designer? Is it a construction company?
- Briefly explain your vision and mission and goal as a company.
Step 2: Who you are.
- 5- 10 lines should suffice. Don’t make it too long.
- Include your company history. How did you start? What drove you to start your company? Make it personal and relatable. What kind of clients do you service?
- Include your experience and expertise. For example, “I have more than 15 years in project management. I have a passion to tackle real challenges.”
Step 3: Show your company service offering.
- List all your business activities.
- Do you provide services to a specific market, or is it for the general public? What is your target market? Include a sentence explaining your choice of the target market.
- Include the areas you work in. Do you operate locally, regionally, or internationally?
Step 4: What are your guiding values?
- This is the foundation upon which your company is established. It includes how you run your business, and your company policy.
- They guide your business so that you can manage your internal operations, and how you relate with your customers. Basically, it’s about both internal and external relations.
- Examples of values include:
- Hard work.
- Respect and courage.
- Health and safety.
Step 5: Strengths
Mention why your company should be the preferred one. Why should clients choose you over other companies with the same service offering? See the examples below to help you.
- Quality and service offering. Speak about offering high quality service in order to meet client expectations.
- Health and safety policies. For the safety of both your staff and clients.
- Staff development and training. Talk about how you equip your staff with skills and knowledge. Your clients become confident in your company if they know you know what you are doing.
These are just of the few examples of how you can show the strengths of your company, like I mentioned, each business profile should be designed according to your company’s needs. This is just a guideline to help you get started.
Step 6: Your Certification
- You must have some kind of certification relevant to your industry.
- Certification builds credibility, and gives your clients, industry leaders, and potential investors confidence in your business.
- It shows your commitment to your clients
- It demonstrates your dedication to keep abreast with industry standards, innovation, and continuous training/learning.
- It provides recognition of your unique skill set and knowledge of your products and services
Step 7: Show who your current or past projects/clients are.
Clients show what you are able to deliver on.
- Clients can vouch for your integrity, commitment, reliability etc.
- It is easier to trust a company with references.
- If possible, include details such as the size of the project. It gives a better picture of your ability to deliver.
Step 8: The Team
Include a basic company organogram to show the different skills of the core team.
Tailor this according to your purpose and what you want to communicate to your audience.
Put your company contact details (telephone number, email addresses, social media handles, website etc.) and the physical location of the business (unless you run a purely online business).
by Bridget Ncube. Bridget has a Bcom Marketing Degree from Unisa, and a Certificate in Corporate Finance from the University of Melbourne. She has a project management background, having worked in a construction company. Her passion for copy editing was revealed when she worked for Pearson Institute of Higher Education. She currently copy edits scripts for authors, and writes business plans, among other things, for private clients. Visit her Linkedin profile: Bridget Ncube and her Instagram profile: @wordyprojects_sa
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