
10 Unusual Collective Nouns Explained
We share and explain the 10 most unusual collective nouns in this infographic.

Character Archetypes
This is a summary of the 12 archetypes as defined by Pearson and Mark in The Hero and Outlaw. It includes the archetype, their motivation,

Ideas For Creating Characters – Soul Types
If you’re looking for character types for your stories, you may find these ‘soul types’ to be a useful resource.
Troublesome Words
Past or Passed This pair is among the most notorious of homonyms and are regularly–and incorrectly–swapped. To make the confusion worse, not only do the
Apostrophes and Numbers
Source for Images If you want to improve your business writing, join us for The Plain Language Programme.

10 Elements Of Writing Style For Bloggers
In this post, we share 10 elements of writing style for bloggers, which includes advice from Strunk & White.
Comma Splices
Source for Image If you want to improve your business writing, join us for The Plain Language Programme.
The 4 Purposes of Writing
Use this poster on The 4 Purposes Of Writing to help beginner writers or children. It will give you the four writing modes. For more
When A Character Cries
What response do you want to elicit from other characters, and readers, when someone cries in your novel? Consider the following.

7 Tips For Writing Great Sentences
Writers need to craft good sentences. In this post, we share 7 tips for writing great sentences.

25 Types Of Content That Make Your Blog Irresistible
Make your content matter. In this post, we suggest 25 types of content that make your blog irresistible.

20 Types Of Content You Don’t Realise You’re Sharing
The truth is that everything we do online reveals us. We write about 20 types of content you don’t realise you’re sharing.

5 Ways To Catch Your Reader’s Eye With Your Opening Line
This post includes 5 ways to catch your reader’s eye with your opening line.

Why ‘Best’ Is The Worst Way To End Your Email
What is the best way to end your email? It certainly is not by using the word ‘best’ as a closing.

7 Online Tools To Help You Generate Content For Your Blog
Bloggers have to constantly create content. We have put together this list of 7 online tools to help you generate content for your blog.

5 Ways Internal Communications Will Never Be The Same
Social media is not just a ‘social thing’. It is radically changing the face of internal communications. Here are 5 ways internal communications will never

The Makings Of A Great Business Story
Once we understand the power of stories and accept the need for them in our businesses, we need to learn how to tell them. Use

7 Ways To Sharpen Your Business Writing Skills
If you work in a business environment you need to write well. In this post, we include 7 ways to sharpen your business writing skills.

15 Tips For Better Email Etiquette
Emails have changed the way we communicate in business. Most of us do not have the time to telephone our contacts, and most of them

How To Write A Case Study In 3 Easy Steps
What is a case study? In this post, we tell you how to write a case study in 3 easy steps.