In this post, we go beyond suggesting you write for a niche. Our guest blogger gives you seven reasons to focus on a writing product.
The freelance writing industry is always expanding and changing.
It isn’t easy to stand out in a crowded space. That’s why some writers target a niche. They focus on specific genres and styles of writing.
This can be an effective strategy. But an equally successful approach is to specialise in specific writing products.
Those sticking to a product-centric approach create content for sites like:
- SEO: neilpatel.com
- Short Ad Copy: wordstream.com
- Contract Writing: contracts4you.co.uk
- Resume Writing: topcv.com
- Online Catalog Descriptions: sammdataservices.com
It’s an intelligent option that gains you widespread recognition. Even in a saturated freelance market. Plus, it’s sure to attract clients looking for your writing skills.
Let’s look at the benefits of writing product specialisation.
7 Reasons To Focus On A Writing Product
1: Simplified Business Operations
If you offer a specific answer to what you do, you stand out. Clients will be more confident in hiring you.
The briefer, more concise your list of skills, the more attractive your services. This is perfect for clients on the hunt for writers in your field. Clients will remember your name because they’ll know what you do.
Finding tasks you wish to work on will also be easier. You can conduct targeted searches for new projects and you won’t have to spend hours sifting through job listings. You’ll know in an instant if your skill set is suitable.
2: A Reputation For Reliability
Walking this route, you’ll develop a reputation as a go-to writer for a service.
Specialising in a particular writing product gets you recognition as an expert in your field.
This will set you apart from the crowd. Your peers will respect your knowledge. They’ll also recognise your expertise. This may well lead to more client referrals.
3: Improved Market Resilience
You’ll remain resilient in the face of market changes.
The world and the writing industry are in constant flux. Sticking to a single writing product better equips you for fluctuations.
You stand to profit from your specialist reputation. Plus, your business could grow stronger. In time, you’ll create a brand client’s trust.
Nothing is more appealing to clients than reliability, especially in tough economic times.
4: A Chance To Perfect Your Skills
When you focus on a single writing product, you can take the time to master it. You won’t be splitting yourself across many writing styles.
The continual practice of writing in a particular style will enhance your skills.
The trick is to choose a product that appeals to you and your work style. This will make it much easier to gain in-depth knowledge of your chosen field.
With expert knowledge, you’ll deliver quality work. This encourages repeat clients.
A strong understanding of a product keeps you informed of new developments. You’ll always be up to date on fresh trends. Plus, you’ll know about techniques that could improve your work.
5: Attract High Profile Clients
When you specialise, you’re more inclined to attract higher profile clients. Higher profile clients tend to have budgets to match.
You’ll receive attention from companies and brands seeking your skill set. Many of them will be willing to pay premium rates.
6: Easier Business Marketing
Having a single marketing direction gives you an edge over other freelancers.
Some writers spend huge amounts of time trying to market their various skills. You, however, can focus on your marketing message.
Promote yourself in a specific writing product category. Show confidence that you deliver on your professional promises.
You can streamline every part of your marketing tool kit.
To do this, have the same message on your:
- Social media profiles
- Business cards
Clients will know what you specialise in straight away. You’ll show them you’re the right person for the job.
7: Effortless Streamlining & Scaling
Specialising in a single writing product allows you to streamline operations. It also allows you to simplify them.
An expert who focuses on one thing can be much more efficient at their job. Writers who switch between various styles don’t have this advantage. It’s not easy to hop from copywriting, to advertorial, to descriptions.
Once you choose a product, you can create a working system. Your system must enable you to move between clients and projects in an efficient manner.
Having a solid system makes it simple to scale up when the time comes.
If you have a business plan in place, incorporate this growth strategy. This will help you map your path to success. It will also illustrate where you need to focus your energy.
As you gain knowledge and skill, you can add more work to your schedule. Then you can charge better rates.
Building Your Product Writing Career
So many freelancers offer dozens of services. They do this to secure as many clients as possible. This can dilute their skills and work quality.
If you choose to target a single writing product, you’ll refine your skill set.
- Select a writing product you enjoy.
- Gain as much knowledge as possible. Take short courses and research your product.
- Keep up to date with your industry. Doing this gives you the edge over your competitors.
Once refined, you can master it. The clients will come rolling in!
TIP: If you want to improve your writing, buy The Complete Grammar Workbook.
by Jill Goodwin.
Jill Goodwin is a content champion for a variety of online publications. She often covers topics that cater to business owners and entrepreneurs with a strong focus on finances, productivity, management, and a few other topics.
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