Are you thinking of submitting a guest post? In this post, we include five tips for writing guest posts that get published.
Some of the best bloggers are experts in their fields, which makes them perfect to contribute quality content to other blogs. Guest blogging has quickly become a powerful tool for marketers, business owners, and anyone who wants to branch out in their writing. It gives you the opportunity to reach new audiences, build credibility in your field, and establish yourself as an industry leader.
However, writing guest posts can be intimidating if you don’t know what to include or how to approach it from a marketing perspective. This can be especially true for writers who are used to writing prose.
5 Tips For Writing Guest Posts That Get Published
Here are five tips that will help you write effective guest posts.
1. Find Blogs In Your Niche That Allow Guest Posts
It’s all about supply and demand. Bloggers are always looking for great content to publish on their blog, but it can be hard to find the time to write a post or come up with an idea. So they look for guest posts that will provide ideas and information for their readers.
There are plenty of places online where you can easily search for blogs and connect with their respective editors or managers:
- LinkedIn Groups
- Facebook Groups
You want to make sure the blog is active and has a good following, so it’ll reach new people on social media too. Use search engines and search for ‘guest post’ and the topic of your blog. Contact bloggers directly with an email explaining how you can contribute to the content on their site. Ask if they accept guest posts.
2. Practise Good Communication
Personal relationships are the backbone of any successful business, and guest blogging is no exception. It’s important to be polite and friendly in your correspondence.
This includes making sure that all emails are well-written with correct spelling, grammar, punctuation, and vocabulary. Consider using a grammar checker to double-check your work. Anything less than this will make it seem as though you don’t care about their blog, so there’s little chance they’ll want to work with you.
When submitting guest posts, include an introduction paragraph with links to your previous work and social media profiles. Submit a few relevant blog topics when pitching and create interesting headlines that will capture their attention. Incorporate value selling in your pitch by letting them know how your guest post can benefit them. You can even write a short abstract or summary of what they can expect from your post, making them want more.
Don’t be afraid to send a follow up email if you haven’t heard back for a week — with how busy schedules can become, it’s not unexpected for an email to get lost in the cracks.
3. Make Sure All Guest Posts Follow The Site Guidelines
Do proper research on the blog’s guidelines before submitting anything. Read over any guidelines or instructions for posting on the site first. Some sites may have specific word count or formatting requirements that need to be followed for the article to be accepted.
However, if their guidelines are not posted, figure out what type of content they are looking for before submitting anything. Do they prefer shorter articles? Longer ones? How often can you submit something? In most cases, bloggers will have specific guidelines and content management strategies in place, so just ask.
4. Be Creative And Original With Your Content
The time and effort it takes to create a guest post is worth it for many reasons. Guest posts can:
- Increase your organic search engine rankings.
- Improve brand awareness through content marketing.
- Help you build relationships with influencers in your field.
One of the best ways to be successful with your guest posts is by being creative and original. If you provide content that people can’t find anywhere else, they will want to share it.
It’s also important not to plagiarise or create duplicate blog content. Not only is it unethical, Google’s algorithm will penalise your content in the search engine results pages (SERPs).
In the long run, well-written articles are also likely to rank higher in search results because Google values unique content over duplicate posts (provided these posts follow their guidelines).
Use a plagiarism checker. This ensures your submission is in your own words, and that you haven’t unintentionally plagiarised sentences or phrases that are already published somewhere online. Making your article unique means putting in a lot more work, but the added effort will pay off, so be sure to include new information in your articles.
5. Use SEO Keywords
Use keywords throughout your article as well as in the title tag. This makes it easier for readers to find it through search engines such as Google or Bing.
While the algorithms of search engines are kept secret, marketers have speculated that using keywords can help with your blog’s search engine rating. The owner of the blog will want to publish content that ranks highly so that it draws more traffic to their site.
SEO keywords are words or phrases that search engines use to identify webpages and rank them accordingly. The more often these keywords appear on a page, including in your title and headings, the higher it’ll place in organic search results pages. This is an excellent way to help people find your content when they’re looking for topics relevant to yours. SEO optimisation will always make your guest post more attractive to the website you want to be published on.
The Last Word
I hope this post on writing guest posts that get published will help you with your blogging.
by Nicholas Rubright
Nicholas Rubright is a communications specialist at Writer. In his free time, Nicholas enjoys playing guitar, writing music, and building cool things on the internet. You can connect with Nick via LinkedIn!
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