Writers Write creates resources for business writers. In this post, we include the 10 most basic business communications you can’t afford to get wrong.
Dear Big Business
Do you know that you will conduct 70% of your business with the electronic written word?
- If you write an invitation, you want me to accept.
- If you write a warning label, you need to make me aware of a potential risk.
- If you write a proposal, you want to persuade me that your company is my best option.
- If you write a business plan, you want to persuade me that your idea will work.
I hope you’ve heard of Faith Popcorn who wrote about cocooning in the 1990s? Cocooning is a trend where we socialise less and retreat into our homes. Communication in the coming decades will change. How will you persuade me to emerge from my shelter? How will you invite me into your world?
I don’t know if you realise how crucial good writing skills are. To get my attention, you will have to communicate with me in a professional, error-free manner.
You will have to do this in so many ways.
The 10 Most Basic Business Communications You Can’t Afford To Get Wrong
Here are 10 examples:
- Emails to request a meeting or to close a deal
- Fund-raising documents
- Letters of demand
- Press releases
- Proposals and reports
- Recruitment offers
- Requests for an overdraft or a salary increase
You need to learn how to present an argument, ask a question, and close a deal.
How confident are you that your company’s writing skills will stand up to this challenge?
Your Potential Customer
If you want to improve your business writing skills, join us for The Plain Language Programme.
© Amanda Patterson
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