2. Use numbers
This is the best advice I could ever give anyone. Include a number somewhere or begin your blog post title with one. Readers never get tired of it. It tells your followers exactly how much they have to read.
3. Use time
People like frameworks and deadlines. A ticking clock is one of the most effective storytelling devices and it works in headlines too. If you tell them how to do something in 10 minutes or 30 days, the task seems manageable.
4. Use ‘How to’, When to’, ‘What’ and ‘Why’
There is a reason that self-help books are popular. Most people want to learn how or when to do things, or they want to learn why something happens. These words are also frequently used in searches.
5. Make sure your title delivers
One of the reasons people never return to your blog is if your headline tells a lie. Unsatisfied readers will feel cheated and annoyed because they have taken the time to click on your link.
If you are going to promise 155 Words to Describe an Author’s Tone, you had better have 155 words that do just that. If you are going to promise Cheat Sheets For Writing Body Language, you must make sure that you deliver detailed examples that really will help them.
6. If you’re going to be cryptic, be clever
If you are going to catch someone’s attention with an intriguing title, make sure that it’s not too odd and that it has something to do with the post. If your headline is confusing or awkward, they won’t continue reading. If you are not too clever, it can be effective.
7. Ask questions
Ask questions that may be of interest to your followers. Every blog on this site is about reading or writing, so we know that our questions will have to be about these topics.
Exceptions To This Rule
Sometimes, there is no formula and you may want to keep your title short and focused. If your title conveys your meaning in the shortest possible space, it is an effective title. You could use this type of title when you are being more matter of fact.
You can mix these tips up and use more than one of them in your titles. Many of the examples use three of more in one title. Take time on your headlines to make an impact on the web.
Free to use
Use the Co-Schedule Headline Analyser to test your headline.