
10 Ways To Start A Horror Story
Need a scary story idea for Halloween? Try these 10 spooky writing prompts and 10 tips to create suspense, fear, and unforgettable horror.

The Essential Guide To Writing Horror Stories
What makes a horror story truly terrifying? Build suspense, create fear, and keep readers hooked with this essential guide to writing horror.

5 Ways To Weave Setting Into Short Stories
Learn how to weave setting into short stories with five simple techniques that bring your fictional world to life without wasting words.

How To Use Wants, Needs, And Fears To Create Better Characters
Learn how to use your characters’ wants, needs, and fears to build stronger motivations, create conflict, and drive your story forward.

What’s The Difference Between A Commercial And A Literary Plot?
What’s the difference between a commercial and a literary plot? Discover how story goals, character journeys, and endings shape your novel.

How To Use Colour Psychology In Your Writing
What is colour psychology? How does colour affect what you write? In this post, we explore colour psychology for writers.

7 Secrets To Writing Happy Characters Without Boring Your Audience
Learn how to write happy characters without boring your audience by discovering seven ways to show their happiness and make readers care.

What Is A Phobia? How To Write Characters With Phobias
Learn what phobias are and how to write believable characters whose fears create conflict, shape their choices, and move your story forward.

3 Simple Ways To Make Your Hero Fight Back
Discover three simple ways to make your hero fight back, with examples from fiction to show you how to put your characters to the test.

7 Reasons To Write The Ending Of Your Novel First
Discover 7 reasons to write your ending first, with examples of successful authors who use this approach to plan and shape their stories.

5 Tips To Help You Avoid The Most Annoying Email Pet Peeves
This post includes 5 tips to help you avoid the most annoying email pet peeves.

25 Types Of Content That Make Your Blog Irresistible
Make your content matter. In this post, we suggest 25 types of content that make your blog irresistible.

20 Types Of Content You Don’t Realise You’re Sharing
The truth is that everything we do online reveals us. We write about 20 types of content you don’t realise you’re sharing.

5 Ways To Catch Your Reader’s Eye With Your Opening Line
This post includes 5 ways to catch your reader’s eye with your opening line.

Why ‘Best’ Is The Worst Way To End Your Email
What is the best way to end your email? It certainly is not by using the word ‘best’ as a closing.

7 Online Tools To Help You Generate Content For Your Blog
Bloggers have to constantly create content. We have put together this list of 7 online tools to help you generate content for your blog.

5 Ways Internal Communications Will Never Be The Same
Social media is not just a ‘social thing’. It is radically changing the face of internal communications. Here are 5 ways internal communications will never

The Makings Of A Great Business Story
Once we understand the power of stories and accept the need for them in our businesses, we need to learn how to tell them. Use

7 Ways To Sharpen Your Business Writing Skills
If you work in a business environment you need to write well. In this post, we include 7 ways to sharpen your business writing skills.

15 Tips For Better Email Etiquette
Emails have changed the way we communicate in business. Most of us do not have the time to telephone our contacts, and most of them