
10 Ways To Start A Horror Story
Need a scary story idea for Halloween? Try these 10 spooky writing prompts and 10 tips to create suspense, fear, and unforgettable horror.

The Essential Guide To Writing Horror Stories
What makes a horror story truly terrifying? Build suspense, create fear, and keep readers hooked with this essential guide to writing horror.

5 Ways To Weave Setting Into Short Stories
Learn how to weave setting into short stories with five simple techniques that bring your fictional world to life without wasting words.

How To Use Wants, Needs, And Fears To Create Better Characters
Learn how to use your characters’ wants, needs, and fears to build stronger motivations, create conflict, and drive your story forward.

What’s The Difference Between A Commercial And A Literary Plot?
What’s the difference between a commercial and a literary plot? Discover how story goals, character journeys, and endings shape your novel.

How To Use Colour Psychology In Your Writing
What is colour psychology? How does colour affect what you write? In this post, we explore colour psychology for writers.

7 Secrets To Writing Happy Characters Without Boring Your Audience
Learn how to write happy characters without boring your audience by discovering seven ways to show their happiness and make readers care.

What Is A Phobia? How To Write Characters With Phobias
Learn what phobias are and how to write believable characters whose fears create conflict, shape their choices, and move your story forward.

3 Simple Ways To Make Your Hero Fight Back
Discover three simple ways to make your hero fight back, with examples from fiction to show you how to put your characters to the test.

7 Reasons To Write The Ending Of Your Novel First
Discover 7 reasons to write your ending first, with examples of successful authors who use this approach to plan and shape their stories.

The Amazingly Simple Anatomy Of A Meaningful Marketing Story
Doing business without storytelling is like going hiking without a bottle of water. Use The Amazingly Simple Anatomy Of A Meaningful Marketing Story Infographic to

The Anatomy Of A Great Web Writer
Becoming an effective online writer is not easy. It requires a specific set of writing skills, as well as endless reserves of discipline, desire and dedication.

The Speechwriter’s Checklist
In this post, we share our speechwriter’s checklist to help you write a speech. There are 25 questions speechwriters need to answer.

5 Simple And Useful Tips To Help You Become A Better Blogger
Think of blogging as a means to an end. The value of well-written blog content for search engine optimisation (SEO) and marketing is undeniable, which

12 Lessons Writers Can Learn From Famous Speeches
Why do brilliant speeches work? In this post, we share 12 lessons writers can learn from famous speeches.

How To Write Blog Titles That Make You Happy
Do you know how to write blog titles that make you happy? You should spend the same amount of time crafting your blog title as

An Effortless 10-Point Plan To Move Your Business Into The Social Media Arena
Whether you employ 30 000 people or three, you should have a social media presence. Use this effortless 10-Point Plan to move your company into

3 Top Tips For Delivering A Sensational Speech
In this post, we share 3 top tips for delivering a sensational speech. This will show a speaker how to deliver a speech.

The Complete Beginner’s Guide To Writing A Speech
 In this post, we offer you the complete beginner’s guide to writing a speech.

5 Important Things You Need to Know About Writing Speeches
Are you intimidated when faced with the prospect of writing a speech? In this post, we discuss 5 important things you need to know about