11 reasons why I won't be returning to your blog

11 Reasons Why I Won’t Be Returning To Your Blog

Writers Write creates blogging resources and shares blog writing tips. In this post, I look at 11 reasons why I won’t be returning to your blog.

There are so many blogs out there. I visit a lot on books and writing, and sometimes it’s difficult to know which one to choose. I may be drawn to a great headline or a topic that is close to my heart. I am often driven by impulse and I happily click on an irresistible image or interesting subject.

Once I’m on your blog and you have my attention, please don’t disappoint me. If you do, I will probably not visit your site again. Life is too short for many things, including bad coffee, bad people, and bad blogs.

I’ve put together a list of the 11 reasons why I never return to a blog: 

1.  Poor formatting

When I land on your blog, I want a clean page with a simple, decent-sized font that does not change from paragraph to paragraph. Web readers prefer a lot of white space, so it’s better if you paragraph often. They don’t want to feel as if they are reading an ancient text book filled with chunks of dense text.

Most of us prefer a clear white or off-white background with black or dark-grey text. Use only one other colour to highlight something in a post. It’s good to guide readers with titles and sub-titles in bold, and to avoid over-using italics.

Tip: Don’t post a blog without pictures. I like to see the blog post title in an image, or a photograph that reflects the essence of the post. This makes me feel happy, and I know that it is shareable on social media. Make sure that the image is the correct size to convert to most of the platforms.

2.  Badly written content

If your sentences go on forever, if you use out-dated words, and if you always write in the passive voice, I will leave and never come back. You need to write simply to convey complex ideas. Avoid overused and unnecessary modifiers and qualifiers. I think there is a place for adjectives and adverbs on blogs, but they must add to the piece and not distract me.

Tip: Check your readability statistics before you post. If they are too low and your passive content is too high, rewrite your blog so that people will enjoy reading it.

3.  Not enough consistent content

After I’ve read your home page and your four blog posts that were written months apart, I’m not inspired to follow you on social media or come back to your site. Even if you are just starting, make an effort to blog weekly. You will soon build up a body of work and people will start to notice you.

4.  Blog posts that do not deliver what they promise

If your headline says that I will learn how to write an essay with your template, please make sure it does. If you tell me that you have 20 brilliant quotes, please make them memorable. If you promise to solve a problem, give me well-researched advice. Don’t worry, I’m not looking for a miracle, but I do want to leave with a sense of having learnt something. (You can also use the Co-Schedule Headline Analyser to test your headline.)

5.  Blogs that frustrate me

You know those blogs that look good, but they never leave you feeling satisfied. They seem to say the right things but they don’t answer your questions or solve your problems. This is generally because the content has been poorly researched. Reading them is a bit like asking the Kardashians a question. They may look like they know something, but you will be disappointed with their response. 

11 reasons why I won't be returning to your blog

6.  Blog posts that are too long

Some people are fans of the never-ending post, but I’m not one of them. Although it’s nice to have a lot of information, I find that I’ve forgotten why I was even reading the post because it’s taken so many twists and turns. Stick to the topic and give me links to the related posts instead.

7.  Blogs that feel generic

There are some blogs that have no soul. Good bloggers put their own spin on the subject matter. Great bloggers allow their personalities to shine through. They have the courage to be themselves. Make sure you have the correct people creating content for you. Only entrust  blogging duties to your IT department or advertising team if they are able to do it.

8.  Advert overkill

We all want to make money from our blogs, but try not to overdo it. Blogs with pop-up ads, flashing sidebars, and Google Adsense everywhere, are a huge turn-off for me. If you want to make money from your blog, you will find some great advice here. Choose a great platform like Adthrive to help you place adverts properly.

9.  Errors, errors everywhere

We all make mistakes, but I find that I can’t take people seriously if they do not bother about spelling, grammar, and punctuation. If I read a post and the author says ‘between you and I’ instead of ‘between you and me’, I will abandon the site immediately. Make sure you know how to use apostrophes, commas, and full stops. Their misuse upsets a lot of readers.

Tip: If English is not your home language and you are using it, you should take a course to improve your skills.

10. Theme templates that do not suit the topic

First impressions count. Try to find a colour and a theme that suits your brand. For example, I feel uncomfortable if I arrive on a writing page with a garish theme and a heavy-metal playlist. If you are writing inspirational blog posts, avoid a dark theme with a gothic font, and if you are writing twisted tales, avoid light, uplifting themes. You can find free themes or you can pay for them. Try to keep it simple so that your content shines through.

11. Blogs that are written by Admin

Have you ever visited a blog where all the posts are written by ‘Admin’ or ‘Staff writer’? I prefer to read blog posts written by a human being – and I want to see your face. I want to know a bit about you if I’m going to spend time on your blog.

In the end

I hope that you find this post useful. Remember these are my reasons for not returning to a blog. Please add yours in the comments section below.

Top Tip: If you want to learn how to blog, join us for The Complete Blogging Course in Johannesburg or sign up for the online version.

Posted on: 9th November 2015

30 thoughts on “11 Reasons Why I Won’t Be Returning To Your Blog”

  1. Regarding posts written by Admin, you should never, ever keep that as a login/author. It makes you twice as vulnerable to hackers. This is especially rampant in WordPress, and people often don’t know how to fix that.

  2. Peter Chabanowich

    Hello, Amanda:

    I was so relieved to know that it wasn’t personal.

    Truly, with a chuckle,


  3. Superb piece Amanda. Interesting. To the point and crisp. Plus an appealing personal touch. Thank you.

  4. I agree with much of what you say. However, as a poet, I wish to make the following points. Firstly, Archaic language has a place in poetry and may form an integral element of the poet’s style. Secondly (and related to the forgoing), punctuation does not need to comply with rigid rules when employed in poetry. Richness and variety can be stultified by rigid adherence to the rules of grammar. Regards, Kevin

  5. I stopped reading when I hit gripe #2 and skimmed the rest. Nobody likes bad writing. But I’m looking for positive, creative content that makes me feel alive. And I want to engage with people who live creatively. I will keep looking and I will know it when I see it. But I can’t impose rules, because creativity doesn’t work that way.

  6. I’m with Cyndi, gifs drive me up the wall as I find they distract while I try to read…anything that moves or flashes on the page will turn me away.
    I like clean, uncluttered, and friendly blogs 🙂

  7. You make some really good points here, some of which definitely hit a little close to home (1, 3, and 9). I think perhaps it’s time for me to take a closer look at my blog and follow some of your advice.

    Thanks for a great lesson!

  8. I think tips are great and always welcome! I like it that WordPress is a place for expression in all our own unique ways! You may visit and grade me or follow. I appreciate any and all my followers. I do understand though if I like a blog and they don’t always post once a week. Life and creativity takes time. Thank you!

  9. Thank you, everybody, for the feedback and for sharing your thoughts on what annoys you and what you enjoy on different blogs.
    I’m glad that you found them useful and that the post gives us all something to think about when creating a blog.

  10. Lisa and Cyndi, I agree. I don’t like this new pop-up feature where you are forced to close an appeal to join a newsletter before you can read the post. I simply close the site and move on.

  11. Peter Chabanowich

    I’m not sure what to do in this instance – I am getting alerts for every
    comment on this article, which is definitely not wanted. I’ve tried to find
    a way to manage the subscription, but have found none. Please help me out

    Thank you.



  12. Peter, have a look at the bottom of the message in your alert. It says ‘Change your Posthaven email settings’. Change the comments to ‘never’.

  13. Helpful tips, thanks, Amanda. 7 convicts me. My header photo may be too large, as well. Question…do you have an article similar to this, pertaining to what makes you stop reading a novel?

  14. My blog is probably not for you, I have typo prone fingers, a lack of time to edit and mostly I write for me, You can read it or not, I don’t care really. I read a lot and most bloggers are attention seeking gits with nothing to add. You left that one out. Kudos on the non facebook or other crappy social media comments section.

  15. This was helpfull. I think probably the most important tip I’d take away from this post is the element of consistancy (which I struggle with). I have bursts of energy and produce several blogs in a week and then find I have nothing I want to share for weeks/months on end.


  16. Thanks for the tips. I abandoned my blog two years ago and now find that striving to become a writer I need a platform. I don’t know whether to resurrect my original blog, or create a new one. I love my original blog, it fits me. It was aimed towards my other passion textile art. I’ve also been advised that it’s better to have your platform on WordPress rather then Blogger. I haven’t read through your entire site, but I would love to know your thoughts regarding this choice.

  17. Hello Rose
    We agree that WordPress seems to be the better option.
    Thank you for the feedback. We wish you lots of luck with your new blog.

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