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What Customers Hate About Your Brand In Social Media
Why Writing Skills Matter On Social Media
Disruptive Communications asked more than 1 000 consumers in the UK what was most likely to damage their opinion of a brand that uses social media. They discovered that poor spelling and grammar were the biggest turn-off.
The results were similar across all age groups and genders, with one notable exception. The 18-24 age group found their biggest complaint was brands not updating frequently enough, which happened to be at the very bottom of the list for all other age groups.
Image: Disruptive Communications
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Posted on: 25th May 2015
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2 thoughts on “What Customers Hate About Your Brand In Social Media”
This chart is interesting because it lines up with my preferences. I would rank “trying too hard to be funny” as more annoying than “salesy” updates. If I’ve “liked” a brand, I expect them to try to sell me. Random silly posts, however, clutter up my feed.
Writting is such a life and powerful tool to have in your tool-box. If I were to, I’d pursue a degree in English.
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