Why Writing Skills Matter On Social Media
Disruptive Communications asked more than 1 000 consumers in the UK what was most likely to damage their opinion of a brand that uses social media. They discovered that poor spelling and grammar were the biggest turn-off.
The results were similar across all age groups and genders, with one notable exception. The 18-24 age group found their biggest complaint was brands not updating frequently enough, which happened to be at the very bottom of the list for all other age groups.
Image: Disruptive Communications
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