180 Emotionally Powerful Words To Use In Headlines

180 Emotionally Powerful Words To Use In Headlines

Writers Write creates blogging resources and shares blog writing tips. Here are 180 powerful words to use in headlines to create an emotional impact.

‘On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.’ ~David Ogilvy

Can you calculate the emotional impact of a headline? We found this excellent post by Garrett Moon – Proof That Emotional Headlines Get Shared More On Social Media.

How Can The Emotional Value Of A Headline Be Calculated?

In the article, Moon explains how emotional marketing value dates back to the 60s and 70s when Dr Hakim Chishti was studying the roots of several languages.

He writes: “His research found that there are basic underlying harmonics in language that are always interpreted with the same “emotional” reactions. Where dictionary-based meanings can be mistaken, the sound tones themselves are always interpreted the same way in our emotional response. This means that emotional language creates a very predictable response, something that can be very advantageous to marketers.”

These are the words that have emotional – not just sensational – value.

180 Emotionally Powerful Words To Use In Headlines

Follow the link to read the full article.

Test your own headline here: CoSchedule

News Alert: Writers Write has been announced as one of the Top 50 Writing Blogs of 2015. We were also named one of the 13 Great Facebook Pages for Writers

If you enjoyed this post read:

  1. Social Media Explained
  2. The Seven Points You Need To Build A Story For Your Business
  3. Why you can’t postpone investing in social media
  4. The Most Important Lesson for Building a Social Media Following – Being There
  5. Five Simple Ways to See Your Brand Through Your Customers’ Eyes

P.S. If you want to learn how to blog, join us for The Complete Blogging Course.

Posted on: 8th March 2015

6 thoughts on “180 Emotionally Powerful Words To Use In Headlines”

  1. This article has helped me significantly improve how I craft headlines. Now I craft emotional headlines that get the needed CTR and social shares.
    Good job, Amanda Patterson.

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