science of storytelling

The Science Of Storytelling

Writers Write shares writing tips and resources. In this post, we share an infographic about the science of storytelling.

Many studies show us that our brains prefer storytelling to facts.

  1. When we read facts, only the language parts of our brains work to understand the meaning.
  2. When we read a story, the language parts of our brains and any other part of the brain that we would use if we were actually experiencing what we’re reading, light up.

This means that it’s easier for us to remember stories than facts. Our brains can’t make major distinctions between a story we’re reading about and something we are actually doing.

Individuals, brands, and companies need to learn how to take advantage of this and make it part of their marketing strategy.

But how does this actually work?

The Science of Storytelling

Source for Infographic: OneSpot

If you enjoyed this post read:

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  3. Three Top Tips for Writing for Social Media
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  5. 5 Ways To Trust Your Instinct For Storytelling

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Posted on: 26th July 2014