Persuasive Writing – The Most Persuasive Words

Writers Write creates and shares writing resources. In this post, we look at the most persuasive words in English.

Do you want somebody to read your blog? Do you want to get a reaction to a post headline?

Persuasive writers choose words that will motivate readers to listen, to read, or to act.

David Ogilvy, the founder of Ogilvy & Mather, was known as the ‘Father of Advertising’. He was an expert in direct marketing and he was convinced that his successful campaigns were due to his meticulous research into consumer habits.

[Suggested reading: David Ogilvy: On Writing]

He chose these as the most powerful words to get somebody’s attention.

These are good words to use if you are persuading a reader to try something, or if you are advertising a product. Remember that you should not use all of them in one piece of writing.