The success of every blog depends not only on great content and copywriting, but also on graphics and visual branding. Books are sold not only thanks to a great plot and a writer’s reputation, but also because the book cover is eye-catching enough to tell a story in the blink of an eye.
Every blogger and writer should know about graphic design. Who else but the author is best placed to create the first sketch of a book cover?
Many bloggers and writers are confused about how to approach vector graphic design, wondering which tools to use for different graphic design projects, how to choose typography, and which colours match. Actually, it is not as complicated as it sounds.
What Are Vector Graphics?
Vector graphics are images that are drawn using mathematical equations. These equations are translated into points that are tied up by lines or curves, also known as vector paths. They make up all the different shapes you see in a vector graphic.
This allows vector graphics to be scaled to any size without sacrificing the quality of the image while maintaining a small file size. Amazing, right? Common vector file formats are .svg, .cgm, .odg, .eps, and .xml. (Raster image formats include JPEG, PNG, BMP. The quality of these images is affected when manipulated.)
Things Bloggers And Writers Use Vector Graphics For
Writers and bloggers can use vector graphics for a range of things in their profession. Many can be outsourced to freelancers, but being able to do prototypes or sketches would save plenty of time and some money.
Writers need these four items in vectors:
- Logotypes – logos need to be scalable and look precise.
- Book covers – are designed in vectors software to ensure the high resolution and quality.
- Social media graphics – vectors are great for social media too.
- Business cards – most professional bloggers and writers need them since they do a lot of networking.
Images And Icons Resources
There are multiple resources bloggers and writers could use to source images, graphics, and icons for their work. It is always more efficient to download ready-made pieces to modify rather than creating everything from scratch. I have listed the best of these resources below.
Royalty Free Images:
Free Vector Icons:
Picking The Right Colours
Picking and mixing the right colours for your vector graphics is not easy. However there are many tools out there which could be helpful.
We recommend using Coolors.co to create your colour palettes. Coolers is intuitive and does not require any knowledge of graphic design or colour theory. It simply helps you pick colours that go well together.
RYB Colour Wheel
If you are serious about graphic design, it is always fun to learn a bit about colour theory. The first circular colour diagram was designed by Sir Isaac Newton in 1666.
In the RYB (an abbreviation of red–yellow–blue) colour model, the primary colours are considered red, yellow and blue. The three secondary colours are green, orange and purple. They are created by mixing two primary colours. Another six tertiary colours are formed by mixing primary and secondary colours.
Vector Graphics Tools
There are a bunch of both professional and free tools bloggers and writers could use to work with vector graphics. Except for a colour palette to match colours, you would ultimately need a proper vector graphics editing software to create paths, edit text, and add filters.
Adobe Illustrator is the most widely adopted professional vector graphics design tool. It is quite complicated and expensive, though and definitely not fit for those of you who are just getting your feet wet with graphic design.
Vectr, on the other hand, is free. It is a cross-platform vector graphics tool, which has a limited selection of tools for professional users. It is perfect for beginners and semi-professional users though, allowing you to create bezier curves, add text, and filters.
Inkscape is another free vector design tool. It is open-source and has a long history of development, with a dedicated community around it. You can download Inkscape for desktop.
As you see vector graphics design is not complicated. Equipped with a bunch of tools and some basic theory you can create beautiful graphics for your blog, book, or website.
by Vlad Shvets. Vlad is a Community Manager @ Vectr.com and a graphic design enthusiast.
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