This infographic shows you how content marketing can be valuable for your business.
What Is Content Marketing?
‘Content marketing focuses on creating online content for a targeted audience. Businesses use it to promote their brands in a subtle way that allows them to avoid traditional advertising. Great content marketing informs or entertains – or both. The content must be valuable, relevant, and posted on unpaid platforms.’ (Source: 5 Things You Need To Know About Content Marketing by Amanda Patterson)
Creating and maintaining your own blog with regular, varied content is the secret to social media success. It is hard work, but if you do it properly, you will build a following which allows you to reach your target audience and generate sales.
This infographic from Skilled shows you how content marketing can be valuable for your business.
Source: Skilled
90 per cent of our business at Writers Write originates through social media channels and our blog.
Top Tip: If you want to learn how to blog, join us for The Complete Blogging Course in Johannesburg or sign up for the online version.
If you enjoyed this post read:
- Does Your Blog Suit Your Brand?
- 16 Rules Of Blog Writing And Layout. Which Ones Are You Breaking?
- The Best Writing Blogs Of 2017
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