What Is Content Marketing?
‘Content marketing focuses on creating online content for a targeted audience. Businesses use it to promote their brands in a subtle way that allows them to avoid traditional advertising. Great content marketing informs or entertains – or both. The content must be valuable, relevant, and posted on unpaid platforms.’ (Source: 5 Things You Need To Know About Content Marketing by Amanda Patterson)
Creating and maintaining your own blog with regular, varied content is the secret to social media success. It is hard work, but if you do it properly, you will build a following which allows you to reach your target audience and generate sales.
This infographic from Skilled shows you how content marketing can be valuable for your business.
90 per cent of our business at Writers Write originates through social media channels and our blog.
If you enjoyed this post read:
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