Writing a profile for your social media accounts is difficult. It is even more difficult if you are writing one for your role in a business. The secret to getting it right is making it sound as natural as possible.
I cringe when I read a profile that drips with buzzwords. Buzzwords hide what you do. People do not dialogue, they speak. They do not reach out, they contact. And I avoid thought leaders, influencers and game changers. If you cannot tell me what you really do, I will not use you or your business.
Would you say this out loud?
A good rule of thumb is to ask yourself if you would say any of these things to a prospective client in real life. If you would not, you need to reword your profile.
For example, most of us would not go up to somebody and say, ‘Hello, I’m Stan, a results-driven professional thought leader who strategically motivates management problem solving.’ If you do speak like this, you have become a caricature and a cliché.
Tom Fishburne, Founder and CEO of Marketoonist, offers some great advice for business writers who are creating LinkedIn profiles. He created a series of cartoons and this slideshow to show you how to do it.
We think this advice is good for any business writing, including when you pen emails and reports. Read more in his post Dropping The Buzzwords From Our Profiles.
Cartoons from Dropping The Buzzwords From Our Profiles by Tom Fishburne
For more of Tom Fishburne’s cartoons, buy his book: Your Ad Ignored Here
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