Writers Write is a writing resource. In this post, we share how to write copy that converts using the CREATIVE rule.
After a world-tilting start to 2017, where a spokesperson for Donald Trump coined the phrase ‘alternative facts’ as if it actually meant something, it has become clear that communicating clearly and truthfully is going to become an uphill battle. (Read points 7 and 8 in our post 13 Social Media Trends To Watch In 2017) We thought it was time to remind everybody that plain language matters in this 'post-truth' world. This post from Christopher Dean clearly says it all.