10 Important Things To Remember About Storytelling For Business

Writers Write creates storytelling resources and shares writing tips. In this post, we discuss 10 important things to remember about storytelling for business.

‘The universe is made of stories, not of atoms.’ – Muriel Rukeyser

Storytelling in business is more important than ever.  In a world that is flooded with information, the best way to get your customers’ attention is to get them to care.

If you create empathy by telling a story where readers think ‘that could happen to me’ or ‘I know exactly what that feels like’, you have a better chance of making a success of your business.

As I wrote, ‘People forget statistics and names and events, but they never forget stories. A story is the only way we can activate the parts of the brain that get listeners to relate to us.’

10 Important Things To Remember About Storytelling For Business

1. Stories engage our audience’s imagination.
2. Stories go beyond the boring facts and theories of business.
3. Stories reveal something about ourselves. Our customers like to see the person behind the brand.
4. Stories trigger emotions and the senses of our readers.
5. Stories are conversational – they stimulate others to react and tell us their stories in return.
6. Stories provide hooks for readers. They give our audience a point of reference – a place where our relationship begins.
7. Stories are relatable. We like to think ‘That could have been me.’ or ‘What would I do if that happened to me?’
8. Stories grab the attention of readers.
9. Stories are memorable. We forget figures but we remember how a good story made us feel for years.
10. Stories illustrate our points in ways that are more convincing than other types of information.

P.S. Blogging for business is essential and storytelling is an important element in blogging. Include anecdotes and examples when you write for an audience.

Improve your writing with The Plain Language Programme and The Complete Blogging Course in Johannesburg (or the online version).

Source for illustration

 by Amanda Patterson