Writers Write shares writing tips and writing resources. In this post we share five basic persuasive writing tips.
Remember Your Reader
When we write persuasively, we want readers to agree with us. We want them to buy into our product or company or idea, and we want them to act, to physically do something after reading what we write. Persuasive writing means getting your reader to say yes.
Who is your reader?
Your reader always reads between the lines, has better things to do, is not an idiot, never reads everything, and wants to be entertained.
Your reader always asks these questions when reading:
- Is this relevant to me?
- Is this interesting?
- Is this enjoyable?
5 Basic Persuasive Writing Tips
- To succeed you should begin on the right foot. Grammar is important and errors are unforgivable. Make sure it is flawless.
- You should use the right words and bring in a sense of urgency.
- Write for your audience. Focus on what matters to them and not what you think is important.
- Give reasons for your communications. People always ask why. Why should we listen to you? Why should we buy your product? Tell them.
- Always use credible references.
The Last Word
- If you want to improve your business writing, buy The Complete Grammar Workbook.
- Buy The Report Writing Workbook if you need help writing reports and proposals.
- If you want to write great emails, buy The Complete Email Workbook.
© Amanda Patterson
If you enjoyed this, read:
- 3 Pillars Of Persuasive Writing – Ethos, Logos, Pathos
- 9 Things To Avoid When You Write A Report
- How To Deflate Those Inflated Phrases