Find Your Why by Simon Sinek (Penguin) ISBN 9780241279267
Renowned Ted Talk speaker and author, Simon Sinek provides a practical guide with tools to Find Your Why. He is also the author of Start with Why.
Simon has an incredible ability to simplify complex processes. Find your Why gave me a step-by-step guide to find my true purpose. This is an exciting time, as my journey starts today. It’s not going to be easy, but I now have the tools that will empower me to find fulfilment and where I can make decisions based on My Why.
Simon’s practical, well-structured guide helps from a personal perspective, as an employee or entrepreneur, leading a team, or as a CEO of a company. Simon uses the term “tribe” when he describes teams which I liked linking to teams that have a common set of goals similar to that of traditional tribes. I encourage all readers to watch Simon’s Golden Circle Ted Talk to compliment this book.
I will continue using this book as a reference as I refine my personal Why statement. Success comes from finding fulfilment, and fulfilment comes from knowing your Why. Why wait? Get a copy now. This could be the start of greatness.
Lee Sing Gen