Writers Write shares writing tips and writing resources. In this post we help you plan your piece with a persuasive writing brainstormer template.
Last week, I wrote about the reasons we use persuasive writing in business. This week, I want to talk about the process.
Before you start using persuasive writing, it is a good idea to ask these questions:
1. The Reason
Why are you writing this?
2. The Result
What do you want?
3. The Reader
Who are you writing for?
4. The Reader’s Needs
What is your reader’s emotional state?
5. The Response
What response do you want to achieve? Sales? Credibility? Awareness?
6. The Promise
What is the offering?
7. The Delivery
Why should the reader believe you are able to deliver?
Once you have done this, we recommend that you use our Persuasive Writing Brainstormer Template to polish your argument.
The Persuasive Writing Brainstormer Template
(Read about more about the Ethos, Logos, Pathos of persuasive writing.)
The Last Word
- If you want to improve your business writing, buy The Complete Grammar Workbook.
- Buy The Report Writing Workbook if you need help writing reports and proposals.
- If you want to write great emails, buy The Complete Email Workbook.
by Amanda Patterson