If you don’t get this across to me in the first paragraph, I do not take your request seriously. I do not want your life history, or your company’s track record, before you get to the point. I will ask for more information if I am interested in what you have to say.
How can you fix this?
Most inexperienced or ineffective business writers start at the beginning and go on and on and on. So, fix this by making the last request in your usual lengthy emails the first line of your message instead. Then, add two or three simple sentences to support your request. If you do this, you are making it easier for me to respond.
I hope this tip helps.
Join us for The Plain Language Programme if you want to improve your writing skills.