What Customers Hate About Your Brand In Social Media

Why Writing Skills Matter On Social Media

Disruptive Communications asked more than 1 000 consumers in the UK what was most likely to damage their opinion of a brand that uses social media. They discovered that poor spelling and grammar were the biggest turn-off.

The results were similar across all age groups and genders, with one notable exception. The 18-24 age group found their biggest complaint was brands not updating frequently enough, which happened to be at the very bottom of the list for all other age groups.

Image: Disruptive Communications

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If you enjoyed this post read:

  1. 21 Social Media Don’ts
  2. How creating content leads to sales
  3. 180 Emotionally Powerful Words To Use In Headlines

Writers Write was also chosen as one of the Top 50 Writing Blogs of 2015 and we were named one of the 13 Great Facebook Pages for Writers

This article has 2 comments

  1. Danielle

    This chart is interesting because it lines up with my preferences. I would rank “trying too hard to be funny” as more annoying than “salesy” updates. If I’ve “liked” a brand, I expect them to try to sell me. Random silly posts, however, clutter up my feed.

  2. Lethusang

    Writting is such a life and powerful tool to have in your tool-box. If I were to, I’d pursue a degree in English.

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